Email Marketing

Scale your email performance with advanced automations and hyper relevant campaign strategies.

Whether you’re looking for growth on a new platform or simply to get the most out of your current Email Service Provider (ESP), we design email marketing strategies to compliment your overall digital strategy across PPC, SEO & Content.

About 3.9 billion people around the world use email every day to talk to each other. No other platform comes close to having this many people using it every day. Are you using email marketing to its fullest in your business plan?

Don’t miss the chance to connect your brand with the right customers at the right time and increase your sales. Hire the goal-driven email marketing services of Digital Calls and let us set up an email campaign that fits your business’s goals perfectly.

We look deep into your database to find out who your subscribers are and what they value. This means we can tailor newsletter content based on purchase behaviours, interests, website behaviour and email engagement to create hyper relevancy.

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01. Set Goals

Setting goals for what you want to achieve with your email marketing is the first step in building an email marketing plan

02. Audience Research

Finding out who your target market is is the second step in creating an email marketing plan

03. Review Previous Marketing Results

To create objectives for this year, you should use data insight from your end-of-year marketing report

04. Creating List Segmentation

A successful email marketing plan includes segmenting your email lists as a key component. This is because not every one of your clients has the same needs

05. Set Up Marketing Calendar

Planning out your actual email campaigns on your marketing calendar is the final — and often most exciting — step to developing your email marketing strategy.

06. Planning and Crafting Emails

Having a set time to craft your emails also ensures that you don’t fall behind. When you have a detailed marketing calendar, sticking to the dates on your calendar is critical to achieving your goals.

Data-driven email strategies for every stage of the customer journey​

Whether you’re a finance company looking for new leads or an eCommerce fashion brand looking to increase Customer Lifetime Value (CLV), our email specialists design tailored email strategies specific to your database, platform and goals. Our email team works closely with our content and PPC teams to design omnichannel digital strategies that move your audience through their customer journey funnel.