Take Your Advertising Over The Top
Streaming devices dominate the digital consumer landscape. OTT advertising platforms allow businesses to engage with their online audiences when and where they’re viewing their favorite movies and television shows– from tablets on late-night train rides to other OTT devices such as Roku, AppleTV or gaming consoles. Where there’s Internet, there’s OTT. Are you ready to take your next ad campaign over the top?
Connected TV (CTV) advertising is when ads are shown on a smart TV or any other internet-connected device that can access premium streaming content. CTV ads can be watched on smart TVs, laptops, smartphones, tablets, and TVs that are connected to over-the-top devices.
Studies have shown that most buying decisions are made at the household level. This means that the best way to build long-term relationships with customers is to send meaningful messages to the people in the household. Smart TV sales are at an all-time high, and the number of people watching linear TV is going down. CTV is the most interesting and cost-effective way to reach them.
Since there will be more than 55 million cord-cutters by 2022 and millions more cord-nevers who have never paid for traditional cable TV, CTV advertising is no longer a “nice to have” part of a media strategy. It’s almost a must today.
Five Reasons to Launch Ads
0.1 Reach Mass Audiences
The days of cable boxes being superior are long gone. Many viewers now watch their favorite media on internet-connected devices instead of primetime broadcasts.
02. Micro-Target Viewers
Instead of casting that wide TV commercial net, with the best OTT platforms, you can target the exact customer your business is looking for. It’s a no-brainer for marketers.
03. Better Data Analytics
OTT advertisers can target niche audiences and demographics with advanced data feedback and analytics, which are accessible from many web-based platforms that host OTT advertisements.
04. Higher Audience Attention
OTT advertisements have a few features that make them stand out and stay relevant: Unskippable ads, multiple platforms, efficient formats and engaging content.
05. Acquire More Consumer
OTT advertising viewers can click on links and take surveys within the ads, and even open a new tab to search for a specific product or service. For advertisers, that level of interactivity provided by OTT advertisements equates to a clearer, shorter path toward consumer action.
Reach your audience to help your business grow.
Advertisements that play in the middle of your favorite shows while binge-watching them on OTT platforms are one example of OTT advertising. Popular streaming platforms that feature OTT advertisements include YouTube TV, Hulu, Crackle, Roku, and the Amazon Fire Stick. By bypassing traditional media distribution channels, OTT advertising can reach internet and streaming video users directly through these platforms on multiple devices. These devices can be anything from desktop computers and smartphones to game consoles and smart TVs.